How should the office furniture develop e-commerce?

Now, with the "Internet plus" in all walks of life touched, the office furniture industry has also been penetration, coupled with the traditional office furniture industry sales channels in cold environment under the impact of the office furniture manufacturers of electric net is also not so conflict. Gradually the office furniture like household furniture on the Internet more, some of the Internet plus office furniture industry forum "around the Expo home have appeared.

From the present situation, the attitude of the office furniture industry to the electric business can be roughly divided into three kinds:

It's hard to say clearly which attitude is the mainstream idea of the office furniture industry, because these three kinds of voices have not been broken, many people in the industry are always discussing. Office furniture belongs to the traditional manufacturing industry. Because of its limitation of production mode, product characteristics and sales mode, office furniture enterprises are not so easy to transform their electricity providers.

But e-commerce has completely changed the traditional business marketing concept. With the 1980s becoming the backbone of the society, the post-90s have entered the social work. The younger generation will soon become the main force of consumption. All walks of life are looking at the pockets of 80 and post-90s consumers, and they are constantly studying their consumption habits:

- like personalization, do not like the same as a friend's goods;

They share a shopping experience in a circle of friends, and they also get shopping information in social media.

- changeful, personality, and full of vitality;

It can be said that the retail market has to be 80 and 90 after the world, not at all. Their consumption habits will also affect the future sales positioning of the office furniture industry. According to some data research, the respondents who are 25-35 years old have a large proportion to choose furniture materials for online shopping. Coupled with the management of environment to encourage, this consumer group will be more and more.

Therefore, the electricity supplier channel is one of the important channels for office furniture in the future. To give up it means to lose a lot of potential customers in the future. For the office furniture enterprises who want to transform the electricity supplier, we must pay attention to the following points.

One

Establish your own position and find an e-commerce path that is in line with your own reality

If office furniture enterprises want to transform their electricity providers, they must first define their location and decide their own business ideas according to their production, sales scale, product characteristics and comprehensive strength.

It is only to enter the platform, such as Tmall, Jingdong or now the integration of office furniture integration platform, the e-commerce as a new sales channel, just this. It will also be the strategic direction of the enterprise, the joint interests of the parties, and the independent B2C or O2O system. Or simply give up traditional sales channels, specialize in network channels, and set up a new business model.

Such as all kinds of office furniture enterprises need to think deeply, not other enterprises do success, you will move to your own business.

In this view, now office furniture enterprises have three kinds of positioning in the field of e-commerce.

1. The channels are complementary. Such positioning is to take the electricity supplier as a sales channel, set up the corresponding team, enter the electronic commerce platform for sale, such as Tmall, Jingdong and so on, is the mainstream form of office furniture enterprises entering the electricity supplier now. This kind of positioning is less invested, and its position is lower than the traditional channel. It is a supplementary channel for offline sales.

Two

Talent is heavy, trust and decentralization

Office furniture enterprises want to transform electricity providers, the first problem is talent. How to find a suitable person in charge of electric business is a major premise for an office furniture enterprise to develop the electricity supplier. What kind of talent is the right person in charge of e-commerce?

1, it is responsible for marketing or purchasing within the office furniture enterprise, with strong learning ability and Internet thinking, and deeply trusted by the person in charge of the enterprise.

2, professional talents who are drained from the electricity supplier industry. They have rich experience in developing electricity providers, and know how to combine these experiences with the reality of office furniture enterprises.

The official website B2C platform has its own strength and brand influence for large furniture factories. It can build its own platform in the field of e-commerce, which is no problem in the long run. But for small and medium office furniture enterprises, there are some obstacles:

- brand influence in the mass of hard plastic, the majority of the purchase is to meet the functional, office furniture is a low degree of concern for a class of products, office furniture enterprises, especially small and medium-sized office furniture brand, brand influence in the minds of consumers is difficult to improve the group size influence;

The cost is too high, how much is the cost involved in building a B2C platform? How much is the cost of e-commerce platform such as Taobao and Jingdong? In other words, the electricity supplier platform is equivalent to a mature residential building. It only needs to bring its own articles to live in, and there is a special property management for the whole residential area, and the self built can not achieve the lowest cost.

Click volume and volume affect the subsequent development. In the current electricity supplier area, traffic and praise are king. Only more consumers enter into your e-commerce channel, and you can see and produce confidence in your products and brands, so as to achieve more transactions. Today, the whole Alibaba system is still the largest, accounting for about 80% of the domestic electricity supplier's market share. The daily traffic volume on Taobao and Tmall is very large.

Therefore, for small and medium-sized office furniture enterprises, we must be good at making full use of the advantages of every big business platform to serve ourselves, so as to build our own electricity supplier in the early stage.

"Internet plus office furniture" still need to follow the development of enterprises in the industry.